Timestyle and Shopping Style

In this paper, we explore the relationship between consumers’ perceptions of time and their particular shopping styles. We consider four timestyle constructs: behavioral, planning, social, and temporal orientations, and six shopping style constructs: pre-purchase planning, variety-seeking, impulse buying, price search, market mavenism, and frequency of shopping trips, to develop our hypotheses. Results obtained from survey questionnaire data are reported. Based on these results, we offer some preliminary theoretical and substantive insights about consumers’ behaviors with regard to their time and shopping styles.