The Facebook Phenomenon: Online Self-Disclosure and Uncertainty Reduction

The primary purpose of this study was to investigate the effects of self-disclosure on Facebook on perceived uncertainty reduction. The findings from one-way ANOVA revealed the levels of self-disclosure on an individual’s Facebook Page affect perceived uncertainty about that individual. More self-disclosure on Facebook leads to less uncertainty. Uncertainty was reduced with more self-disclosure by increasing perceived abilities to predict attitudes and behaviors of others.