@article{897c2ae89baf49e0852146e32b7525cc,
title = "Relationship of Brand Extension with Selected Aspects of Information Processing",
author = "Ruchika Sachdeva and Anupam Bawa",
note = "The specific objectives of this research effort are to ascertain importance of a familiar brand name; to determine the major sources of information about brand extension; to find out the relationship of assessment of core brand, and evaluation of original brand with evaluat ion of brand extension.",
year = "2009",
month = jul,
day = "1",
doi = "10.1177/0972622520090203",
language = "American English",
volume = "8",
journal = "Metamorphosis: A Journal of Management Research",
}