Narcissistic consumers in retail settings

Iman Naderi; Audhesh K. Paswan

doi:10.1108/JCM-02-2015-1327

Narcissistic consumers in retail settings

Iman Naderi, Audhesh K. Paswan

Fairfield University

Research output: Contribution to journal › Article › peer-review

Abstract

This study aims to investigate how narcissistic consumers perceive and respond to variations in price and store image in retail settings.

Original language	American English
Journal	Journal of Consumer Marketing
Volume	33
DOIs	https://doi.org/10.1108/JCM-02-2015-1327
State	Published - Jan 1 2016

Disciplines

Business

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title = "Narcissistic consumers in retail settings",

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author = "Iman Naderi and Paswan, \{Audhesh K.\}",

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doi = "10.1108/JCM-02-2015-1327",

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AB - This study aims to investigate how narcissistic consumers perceive and respond to variations in price and store image in retail settings.

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Narcissistic consumers in retail settings

Abstract

Disciplines

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