Emotion and Reason in Consumer Behavior

Arjun Chaudhuri

Emotion and Reason in Consumer Behavior

Fairfield University

Research output: Other contribution

Abstract

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. – Publisher description.

Original language	American English
State	Published - Jan 1 2006

Disciplines

Business

Cite this

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title = "Emotion and Reason in Consumer Behavior",

abstract = " Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. – Publisher description.",

author = "Arjun Chaudhuri",

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PY - 2006/1/1

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N2 - Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. – Publisher description.

AB - Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. – Publisher description.

UR - https://digitalcommons.fairfield.edu/business-books/1

M3 - Other contribution

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Emotion and Reason in Consumer Behavior

Abstract

Disciplines

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Cite this