Assessment of Advertising Effectiveness: A Scale Validation Exercise

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	The International Journal of Management
Volume	9
State	Published - Mar 1 2015
Externally published	Yes

Disciplines

@article{2465a0e114954ade9bc621b341877162,

title = "Assessment of Advertising Effectiveness: A Scale Validation Exercise",

author = "Ruchika Sachdeva",

note = "Assessment of Advertising Effectiveness: A Scale Validation Exercise",

year = "2015",

month = mar,

day = "1",

language = "American English",

volume = "9",

journal = "The International Journal of Management",

}

TY - JOUR

T1 - Assessment of Advertising Effectiveness: A Scale Validation Exercise

AU - Sachdeva, Ruchika

N1 - Assessment of Advertising Effectiveness: A Scale Validation Exercise

PY - 2015/3/1

Y1 - 2015/3/1

UR - http://www.i-scholar.in/index.php/samvad/article/view/80089

M3 - Article

VL - 9

JO - The International Journal of Management

JF - The International Journal of Management

ER -