TY - JOUR
T1 - Affect, reason, and persuasion
AU - Chaudhuri, Arjun
AU - Buck, R.
PY - 1995/1/1
Y1 - 1995/1/1
N2 - Presents a study of responses to advertisements in order to provide insights into the interplay of affective and analytic-cognitive aspects of the persuasion process.
AB - Presents a study of responses to advertisements in order to provide insights into the interplay of affective and analytic-cognitive aspects of the persuasion process.
KW - Advertising strategy variables
KW - Product information strategies
KW - Spokesperson strategies
KW - Mood arousal strategies
KW - Status appeals
UR - https://digitalcommons.fairfield.edu/business-facultypubs/9
UR - https://libraryapps.fairfield.edu/openurl?sid=google&auinit=A&aulast=Chaudhuri&atitle=Affect,+Reason,+and+Persuasion+Advertising+Strategies+That+Predict+Affective+and+Analytic%E2%80%90Cognitive+Responses&id=doi:10.1111/j.1468-2958.1995.tb00353.x&title=Human+communication+research&volume=21&issue=3&date=1995&spage=422&issn=0360-3989
U2 - 10.1111/j.1468-2958.1995.tb00353.x
DO - 10.1111/j.1468-2958.1995.tb00353.x
M3 - Article
VL - 21
JO - Human Communication Research
JF - Human Communication Research
ER -