Advertising and Markets: A Collection of Seminal Papers

J. C. Luik; M. J. Waterson; Carl A. Scheraga; John E. Calfee

Advertising and Markets: A Collection of Seminal Papers

J. C. Luik
, M. J. Waterson
, Carl A. Scheraga
, John E. Calfee

Fairfield University

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Carl Scheraga, with John E. Calfee, is a contributing author, “The Influence of Advertising on Alcohol Consumption: A Literature Review and an Econometric Analysis of Four European Nations".

Original language	American English
Title of host publication	Advertising and Markets: A Collection of Seminal Papers
State	Published - Jan 1 1996

Disciplines

Business

Cite this

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title = "Advertising and Markets: A Collection of Seminal Papers",

abstract = " Carl Scheraga, with John E. Calfee, is a contributing author, “The Influence of Advertising on Alcohol Consumption: A Literature Review and an Econometric Analysis of Four European Nations{"}.",

author = "Luik, \{J. C.\} and Waterson, \{M. J.\} and Scheraga, \{Carl A.\} and Calfee, \{John E.\}",

year = "1996",

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day = "1",

language = "American English",

booktitle = "Advertising and Markets: A Collection of Seminal Papers",

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TY - CHAP

T1 - Advertising and Markets: A Collection of Seminal Papers

AU - Luik, J. C.

AU - Waterson, M. J.

AU - Scheraga, Carl A.

AU - Calfee, John E.

PY - 1996/1/1

Y1 - 1996/1/1

N2 - Carl Scheraga, with John E. Calfee, is a contributing author, “The Influence of Advertising on Alcohol Consumption: A Literature Review and an Econometric Analysis of Four European Nations".

AB - Carl Scheraga, with John E. Calfee, is a contributing author, “The Influence of Advertising on Alcohol Consumption: A Literature Review and an Econometric Analysis of Four European Nations".

UR - https://digitalcommons.fairfield.edu/business-books/31

M3 - Chapter

BT - Advertising and Markets: A Collection of Seminal Papers

ER -

Advertising and Markets: A Collection of Seminal Papers

Abstract

Disciplines

Other files and links

Cite this