A Scale to Assess the Efficacy of Consumer Decision Making

Ruchika Sachdeva

A Scale to Assess the Efficacy of Consumer Decision Making

Manav Rachna International University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Default journal
State	Published - Oct 27 2015
Externally published	Yes

Disciplines

Psychology
Marketing

Cite this

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title = "A Scale to Assess the Efficacy of Consumer Decision Making",

author = "Ruchika Sachdeva",

note = "The IUP Journal of Marketing Management, Vol. XIV, No. 2, May 2015, pp. 7-25 Posted: 27 Oct 2015 Date Written: October 27, 2015 In today's consumer-oriented society the utmost concern of the marketers is to know the consumers' decision-making process. Consumer decision making is a process describing how a consumer makes choices.",

year = "2015",

month = oct,

day = "27",

language = "American English",

journal = "Default journal",

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TY - JOUR

T1 - A Scale to Assess the Efficacy of Consumer Decision Making

AU - Sachdeva, Ruchika

N1 - The IUP Journal of Marketing Management, Vol. XIV, No. 2, May 2015, pp. 7-25 Posted: 27 Oct 2015 Date Written: October 27, 2015 In today's consumer-oriented society the utmost concern of the marketers is to know the consumers' decision-making process. Consumer decision making is a process describing how a consumer makes choices.

PY - 2015/10/27

Y1 - 2015/10/27

UR - https://papers.ssrn.com/abstract=2680512

M3 - Article

JO - Default journal

JF - Default journal

ER -

A Scale to Assess the Efficacy of Consumer Decision Making

Disciplines

Other files and links

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