Ruchika Sachdeva

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Ruchika Sachdeva

  • Assistant Professor of the Practice of International Business, Economics
20092020

Research activity per year

Personal profile

About


Dr. Ruchika Sachdeva has a Doctorate in Marketing and a Master's in Business Administration. She has teaching experience at the Undergraduate and Graduate levels for teaching management and marketing students. She works as an adjunct faculty member at the Jack Welch College of Business and Technology, Fairfield, USA. Her teaching experience includes Principles of Marketing, Consumer Behavior, Advertising, Organizational Behavior and Introduction to management. Her main area of research is Consumer Behavior, Branding, Advertising, and Marketing ethics. Dr. Ruchika‘ s publications have been in the field of brand extension, information processing, and factors influencing consumer behavior.

Contact Information

Jack Welch College of Business & Technology
Management
East Building, Office E-1050
Sacred Heart University - West Campus
203-365-4152

Related documents

Education/Academic qualification

Ph.D. Marketing/Marketing Management, Panjab University

2003 → 2008

MBA Marketing/Marketing Management, Kurukshetra University

2000 → 2001

External positions

Visiting Assistant Professor, Sacred Heart University

Jan 1 2022 → Aug 1 2022

Adjunct Professor Management, Sacred Heart University

Aug 1 2019 → Jul 1 2021

Associate Professor, Manav Rachna University

Jul 1 2018 → Oct 1 2018

Assistant Professor, Amity University Noida

Jun 1 2017 → Jun 1 2018

Assistant Professor, Manav Rachna University

Jan 1 2008 → Jan 1 2010

Research Interests

  • Consumer decision making
  • Brand extension

Disciplines

  • Business Administration, Management, and Operations
  • Marketing
View all 7 Research outputs