Personal profile
About
Dr. Rajasree Rajamma is a Professor of Marketing at the Charles F. Dolan School of Business. In addition to the Ph.D. in Marketing from University of North Texas, she also holds an MBA in Marketing, one in Management Information Systems, and a Bachelors in Electrical and Electronics Engineering. She has also held managerial positions in the corporate sector.
Contact Information
o: Dolan School of Business Rm 1112
p: 203-254-4000 x2834
Related documents
Disciplines
- Business
- Marketing
Research output
- 8 Article
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Planning and Implementing a Graduate Online Team-Taught Marketing Course
NairRajamma, R. K. & Sciandra, M. R., Jul 1 2018, In: Journal of Marketing Education.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Value co-creation through knowledge exchange in franchising
Paswan, A. K., D'Souza, D., Rajamma, R. K. & NairRajamma, R. K., Jan 1 2014, In: Journal of Services Marketing. 28Research output: Contribution to journal › Article › peer-review
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Choosing non-conventional treatments: consumers' attempt at controlling health care
Rajamma, R. K., Pelton, L. & NairRajamma, R. K., Jan 1 2010, In: Journal of Consumer Marketing. 27Research output: Contribution to journal › Article › peer-review
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An empirical investigation of consumers' procurement of pharmaceutical products via online retail channels
Rajamma, R. K., Pelton, L. & NairRajamma, R. K., Jan 1 2009, In: Psychology & Marketing. 26Research output: Contribution to journal › Article › peer-review
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STUDENT COURSE PERCEPTIONS: A PERCEIVED-EASE-OF-USE--PERCEIVED-USEFULNESS FRAMEWORK
Barat, S., Rajamma, R. K., Zolfagharian, M. A., Ganesh, G. & NairRajamma, R. K., Jan 1 2009, In: Journal for Advancement of Marketing Education. 15Research output: Contribution to journal › Article › peer-review
Open AccessFile