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Related documents
Disciplines
- Business
- Marketing
Research output
- 7 Article
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The Influence of Mortality Focus on Guilt Advertising Effectiveness
Lee-Wingate, S. N., Moon, J. Y. & Godbole, M. B., Jan 1 2014, In: Journal of Marketing Theory and Practice. 22Research output: Contribution to journal › Article › peer-review
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Antecedents of situated learning in stressful service experiences: A cross-cultural study
Godbole, M. B. & Ye, L., Jan 1 2013, In: Journal of International Consumer Marketing. 25Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Enhancing the Influence of Distal Primes on Creativity: The Role of Contextual and Personal Variables
Godbole, M. B., Garretson Folse, J. A. & Lee-Wingate, S., Jan 1 2013, In: Journal of Marketing Theory and Practice. 21Research output: Contribution to journal › Article › peer-review
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Gratitude in relationship marketing: Theoretical development and directions for future research
Raggio, R. D., Walz, A. M., Godbole, M. B. & Garretson Folse, J. A., Jan 1 2013, In: European Journal of Marketing. 48Research output: Contribution to journal › Article › peer-review
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'My Fifty Shoes Are All Different!': Exploring, Defining, and Characterizing Acquisitive Buying
Godbole, M. B., Burns, A. C. & Garretson Folse, J. A., Jan 1 2013, In: Psychology & Marketing. 30Research output: Contribution to journal › Article › peer-review