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Related documents
Disciplines
- Business
- Marketing
Research output
- 10 Article
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Can Hedonic Store Environments Help Retailers Overcome Low Store Accessibility?
Christy, A., Ligas, M. & Chaudhuri, A., Jan 1 2010, In: Journal of Marketing Theory and Practice. 18Research output: Contribution to journal › Article › peer-review
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Emotional Responses on Initial Exposure to a Hedonic or Utilitarian Description of a Radical Innovation
Chaudhuri, A., Aboulnasr, K. & Ligas, M., Jan 1 2010, In: Journal of Marketing Theory and Practice. 18Research output: Contribution to journal › Article › peer-review
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Consequences of Value in Retail Markets
Chaudhuri, A. & Ligas, M. S., Jan 1 2009, In: Journal of Retailing. 85Research output: Contribution to journal › Article › peer-review
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A Typology of Customer-Service Provider Relationships: The Role of Relational Factors in Classifying Customers
Coulter, R. A. & Ligas, M. S., Jan 1 2004, In: Journal of Services Marketing. 18Research output: Contribution to journal › Article › peer-review
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The Effect of Affect and Trust on Commitment in Retail Store Relationships
Chaudhuri, A. & Ligas, M. S., Oct 1 2003, In: The Marketing Management Journal. 13Research output: Contribution to journal › Article › peer-review
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