Personal profile
About
Iman Naderi is assistant professor of marketing at Charles F. Dolan School of Business, Fairfield University. His main area of research is social psychology of consumption and his work has appeared inJournal of Macromarketing, Journal of Consumer Marketing, Journal of Applied Social Psychology, International Journal of Consumer Studies, and Journal of Hospitality Marketing & Management, among others. He has also presented his research at national and international conferences such as ACR, AMA, and AMS. His scholarly works have been recognized by Emerald Highly Commended Paper Award in 2013 and the Best Paper Award in Consumer Behavior at the AMA conference in 2012. His teaching experiences include Principles of Marketing, Marketing Research, Product and Brand Management, Business-to-Business Marketing, Marketing Channels, and Electronic Retailing.
Contact Information
o: Dolan School of Business Rm 1110
p: 203-254-4000 x3373
Related documents
Disciplines
- Business
- Marketing
Research output
- 14 Article
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Examining Loyalty and Situational Value in Green Retail and Service Establishments
Chaudhuri, A., Micu, C. C. & Naderi, I., Feb 16 2024, In: Journal of Marketing Development and Competitiveness. 18Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Human Resource Management Challenges Facing Franchise Businesses
Zolfagharian, M. & Naderi, I., Jan 14 2020, In: Personnel Review. 49Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Product Design Matters, But Is It Enough? Consumers’ Responses to Product Design and Environment Congruence
Naderi, E., Naderi, I. & Balakrishnan, B., Oct 20 2020, In: Journal of Product & Brand Management. 29Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Unplanned Purchase Decision Making Under Simultaneous Financial and Time Pressure
Van Steenburg, E. & Naderi, I., Dec 20 2019, In: Journal of Marketing Theory & Practice. 28Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Advertising and Pseudo-Culture: An Analysis of the Changing Portrayal of Women in Print Advertisements
Yazdanparast, A., Naderi, I., Spears, N. & Fabrize, R. O., Jan 1 2018, In: Journal of Macromarketing.Research output: Contribution to journal › Article › peer-review
Open AccessFile