Personal profile
About
Dr. Camelia Micu is Professor of Marketing at Fairfield University. She teaches in the undergraduate and M.B.A. programs in the areas of marketing research, advertising, customer values, consumer behavior, and brand management. Dr. Micu’s research interests include advertising effects and effectiveness, the effect of advertising on trial, cross-cultural consumer behavior, and consumers' regulatory goals. She has published in top marketing journals, including Journal of the Academy of Marketing Science, Journal of Advertising, and Journal of Marketing Theory and Practice.
Contact Information
Dolan School of Business Rm 2118
(203) 254-4000 x2894
(203) 254-4000 x2894
Related documents
Disciplines
- Business
- Marketing
Research output
- 2 Article
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Examining Loyalty and Situational Value in Green Retail and Service Establishments
Chaudhuri, A., Micu, C. C. & Naderi, I., Feb 16 2024, In: Journal of Marketing Development and Competitiveness. 18Research output: Contribution to journal › Article › peer-review
Open AccessFile -
The effect of aging and time horizon perspective on consumers' response to promotion versus prevention focus advertisements
Chowdhury, T. G. & Micu, C. C., Jan 1 2010, In: International Journal of Advertising. 29Research output: Contribution to journal › Article › peer-review